The main purpose of EIC2015 is to catalyze innovations that contribute to increasing the attractiveness of public transport, and hence to the long-term doubling target. EIC2015 will therefore pair the opportunities that the demonstration arena ElectriCity provides with the creative force that innovators in Västra Götaland possess. Participants will work with digital and/or physical services and products that shape "tomorrow's attractive bus rides". The goal of the challenge is to develop as many viable prototypes as possible and then expose and test them live in ElectriCity after the challenge.
EIC2015 furthermore exposes ElectriCity as a test and demonstration arena and stimulates continued service development and research regarding challenges related to transport, urban development, innovation processes, smart cities and digital innovation.